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FINTECH STORIES

Anti-Money Laundering Measures in Neobanks: The Competitive Advantage



Anti Money Laundering AML
Anti Money Laundering

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As we find ourselves in the age of digitalization, traditional banking systems are gradually being replaced by a new generation of financial institutions: Neobanks. These fully digital banks operate without physical branches, offering exclusively online services, and are redefining the financial landscape with their innovative and customer-centric services. However, operating in the digital banking space also exposes these Neobanks to unique challenges and risks, most notably, money laundering. The importance of anti-money laundering (AML) measures for neobanks cannot be overstated. This article will delve into the significance of AML for Neobanks, the risks it covers and mitigates, and how it can become a feature in the competition.


The Importance of AML for Neobanks


As digital entities, Neobanks inherently operate in a realm that is more susceptible to fraud, including money laundering. Without the physical presence and traditional customer verification methods of conventional banks, they can be seen as attractive platforms for illicit activities. Therefore, implementing robust AML measures is critical for compliance, preserving their platform's integrity, and protecting their customers.


AML refers to the laws, regulations, and procedures intended to prevent criminals from disguising illegally obtained funds as legitimate income. For Neobanks, stringent AML measures are vital in maintaining trust with their users and regulatory bodies. They ensure the security of financial transactions and deter fraudulent activities. A robust AML framework also enables Neobanks to mitigate reputational risk. In an industry where credibility is critical, falling victim to money laundering schemes can cause significant harm to a Neobank's reputation and, subsequently, its customer base.


Risks Covered and Mitigated by AML


AML measures in Neobanks serve to protect against a wide range of risks. These involve money laundering and terrorist financing, but they extend to other financial crimes such as fraud, corruption, and sanctions evasion. By actively monitoring transactions, detecting suspicious activities, and reporting them to the relevant authorities, neobanks can mitigate these risks.


Moreover, AML measures cover compliance risks. Neobanks operate in a heavily regulated environment, and failing to comply with AML regulations can result in substantial penalties, sanctions, and even loss of banking licenses. In this regard, AML measures help Neobanks navigate the regulatory landscape, ensuring they fulfill their obligations and avoid punitive action.


Furthermore, AML procedures can help Neobanks manage their operational risks. By having a well-defined AML system, Neobanks can streamline their operations, reduce the likelihood of internal fraud, and increase overall efficiency.


Let's try to describe a typical Anti-Money Laundering (AML) workflow in the context of a Neobank. While the specifics might differ based on the bank's technology stack and the regulations of the jurisdiction in which it operates, the following steps provide a general overview:


1. Customer Onboarding (Know Your Customer - KYC): This is the first step, where the customer's identity is verified using digital documents, biometrics, or other verification methods. The goal is to ensure the customer is who they claim to be and are not on sanction lists.


2. Customer Risk Assessment: Once a bank customer is onboarded, they are assessed for AML risk. This assessment is based on various factors such as their location, occupation, transaction behavior, and more. Customers are usually categorized as low, medium, or high risk.


3. Continuous Monitoring: After the customer is onboarded and their risk is assessed, their account is continuously monitored for suspicious activities. This includes transactions that don't align with the customer's usual behavior, rapid movement of funds, high-value transactions, and more.


4. Suspicious Activity Detection: With the help of AI and machine learning, neobanks can automatically detect suspicious activities. Once an action is flagged, it's reviewed to determine whether it's genuinely suspicious.


5. Alert Generation and Case Management: An alert is generated if the activity is deemed suspicious. These alerts are managed in case management systems where further investigation can occur.


6. Investigation and Decision: AML compliance officers review the alerts and investigate further. They look into the customer's transaction history, their profile, and the nature of the suspicious activity. Based on their investigation, they decide whether the alert is a false positive or a real threat.


7. Suspicious Activity Reporting (SAR): If the alert is validated as a real threat, a SAR is filed with the relevant financial authority. This report includes details about the suspicious activity, the customer, and the investigation.


8. Remediation: Depending on the severity of the threat, the bank may take remediation actions. This could include freezing the customer's account, performing enhanced due diligence, or even terminating the customer relationship.


9. Review and Update: Neobanks continually review and update their AML procedures to ensure they are practical and up-to-date with the latest regulations.


The above steps form a continuous loop, ensuring ongoing monitoring and detection of potential money laundering activities. It's important to note that many of these steps are facilitated by modern technology, including artificial intelligence, machine learning, and automation, which can significantly enhance the accuracy and efficiency of AML measures in Neobanks.


AML as a Competitive Advantage


In an increasingly crowded digital banking market, robust AML measures can be a competitive advantage. Customers are becoming more security-conscious and value financial institutions that prioritize their safety. A Neobank that can demonstrate a solid commitment to AML is likely to gain the trust of potential customers faster than one that cannot.


Strong AML measures can also lead to better relationships with regulators and other financial institutions. Neobanks that can prove they have robust systems to combat money laundering may find it easier to establish partnerships with traditional banks or payment processors, which can expand their range of services. Also, as a strategic advantage, Neobanks can leverage this regulatory necessity to their benefit.


One example of a Neobank taking an innovative approach to AML is the Amsterdam-based Bunq. In a ground-breaking move, Bunq successfully challenged the Dutch Central Bank's (DNB) AML strategy, arguing that it relied too heavily on the honesty of account holders, which they considered an antiquated approach. Instead, Bunq advocated using modern technology, such as artificial intelligence and machine learning, to combat money laundering effectively. This case highlighted Bunq's dedication to AML and demonstrated its commitment to technological innovation in this area, thus offering its customers a safer, more reliable platform.


Another compelling example is that of Brand New Day, another Dutch Neobank, which collaborated with Sentinels, a regulatory technology (regtech) firm, to strengthen its AML controls. By integrating Sentinels' AI-driven transaction monitoring system, Brand New Day could automate the development of client risk profiles, thereby streamlining their AML procedures and enhancing their ability to detect and prevent financial crimes.


Iceland's first Neobank, Indó, has also demonstrated the importance of AML in its operation. They partnered with Lucinity to utilize their AI-powered AML compliance software. With this partnership, Indó gained access to behavior-based risk screening and contextual data visualizations, enhancing its ability to monitor transactions and manage cases effectively. This decision shows the neobank's commitment to AML and their desire for an AML solution that can integrate seamlessly with their existing technology and scale with their growing customer base, reinforcing the concept of AML as a strategic advantage.


These examples highlight how AML measures when embraced and innovated upon, can become a significant competitive advantage for neobanks. They provide better protection and service to their customers and potentially pave the way for more technological advancements in the financial sector. Therefore, AML is not merely a regulatory requirement for Neobanks, but a vital element in their strategic arsenal that can significantly contribute to their success in an increasingly competitive marketplace.



The importance of AML for Neobanks is multifaceted. It covers and mitigates various financial and operational risks and can serve as a differentiating factor in a highly competitive market. In the digital age, where trust and security are paramount, neobanks that prioritize AML measures are likely to stand out from the crowd and gain the confidence of both customers and regulators. By viewing AML not just as a regulatory requirement but

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